Saturday, October 10, 2009

McDonald's Commercial - Racial Interplay

There is a constant pattern seen in commercials whenever there is an interplay between whites and blacks where one individual plays the powerful or the incompetent actor.

As with the security alarm commercials - the burglar is always going to be White. If you put a Black person in the commercial as such a role - the company risks the charge of RACISM or racial stereotypes.

In the McDonald's commercial - the Black player demands that the "White Rookie" retrieve the food for the veterans. Even something as small as this would be problematic to some IF there was a Black rookie sent to retrieve food from McDonalds for a White player.

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