Controversial billboards are going up in the heart of black neighborhoods across Atlanta.
The message is simple and alarming -- that African-American children are an "endangered species" because there are "too many aborted" in the black community. The words are written over the face of a young black child.
There are now more than 60 of the giant billboards in Atlanta's black neighborhoods, where a majority of Georgia's black residents live, and the message isn't going over well.
"They need to tear it down; they just need to put something else up," said Atlantan Ashley Varner. "I think they could get their point across without just targeting black people."
Another, Carrie Logan, went further. "I think it's just a racist thing that they put out," she said.
To the surprise of many, the anti-abortionists behind the billboards are black themselves and say they were motivated by a record number of abortions among black women. Of the 36,094 women in Georgia who had abortions in 2008, nearly 21,000 were African-American, more than twice the number of white women. Nationally, the CDC says black women are still three times more likely than white women to get an abortion.
Ryan Bomberger, who designed the billboards, is "trying to raise awareness in the African American community." he told ABC News, "to say, 'Look, here are the numbers. Here's what's happening,' and it should be alarming to civic leaders and to black pastors."